Men’s Health Network Wins Two ADDY Awards:
The Choice Is Yours Campaign
Men’s Health Network is proud to announce that our Choice Is Yours campaign has been honored with two ADDY Awards, recognizing excellence in Strategic Communications and Web Video. These awards underscore the power of culturally relevant storytelling, and the importance of meeting men where they are, with voices they trust.
At the center of the campaign is Dres, the iconic voice from the 1990s hip-hop group Black Sheep, whose influence spans generations. His involvement brought credibility, authenticity, and cultural resonance to a conversation that too often overlooks men’s lived experiences with health, prevention, and care.
Why Choice Is Yours Matters
Men are often told what to do when it comes to their health, but rarely invited into the conversation with respect, honesty, and empathy. The Choice Is Yours campaign intentionally flipped that dynamic.
Rather than lecturing, the campaign focused on autonomy, responsibility, and real decision-making. It acknowledged the pressures men face, the skepticism many feel toward healthcare systems, and the reality that meaningful change happens when men feel respected and empowered, not shamed or blamed.
👉 Watch the full 3-hour Choice Is Yours conversation here:
https://www.youtube.com/watch?v=HYTnlVsqH8A
A Long-Form Conversation That Meets Men Where They Are
Unlike traditional health campaigns built around short clips or slogans, Choice Is Yours went deeper, by design.
The campaign centers on a full three-hour, long-form video conversation with Dres, offering space for honest discussion around:
- Health decision-making across the lifespan
- Trust, skepticism, and lived experience
- Culture, masculinity, and responsibility
- Why preventive care matters, even when it feels optional
This format reflects an important truth: men deserve time and space to engage with health information without being rushed or reduced to soundbites.
👉 View the complete long-form discussion:
https://www.youtube.com/watch?v=HYTnlVsqH8A
Why the ADDYs Recognized This Campaign
The ADDY Awards celebrate creative excellence, but they also recognize impact. The Choice Is Yours stood out because it:
- Bridged culture and public health authentically
- Used a trusted cultural voice instead of institutional messaging
- Centered choice, agency, and empathy
- Demonstrated the power of long-form storytelling in men’s health
Winning awards in both Strategic Communications and Web Video affirms that effective men’s health outreach requires more than awareness, it requires trust.
👉 Watch the award-winning content in full:
https://www.youtube.com/watch?v=HYTnlVsqH8A
Culture, Hip-Hop, and Men’s Health
For many men, hip-hop was never just music, it was education, identity, and connection. By partnering with Dres, Men’s Health Network acknowledged the role culture plays in shaping how men receive, interpret, and act on health information.
The Choice Is Yours campaign resonates with:
- Men who grew up in the 80s and 90s
- Younger men discovering these conversations today
- Families and partners looking for better ways to support the men they love
Health does not exist in isolation. Culture matters. Representation matters.
👉 Watch the full Choice Is Yours video here:
https://www.youtube.com/watch?v=HYTnlVsqH8A
Moving Forward
The success of Choice Is Yours reinforces what Men’s Health Network has long believed:
When men are treated as partners in their health, real progress follows.
These ADDY Awards recognize more than a campaign, they validate an empathy-driven approach to men’s health education that prioritizes respect, dialogue, and choice.
We invite you to take the time to watch the full conversation, share it with your community, and join us in reshaping how men’s health is discussed and supported.
